Just when you thought I cannot possible have any more reviews of wine shops from our last trip to London..
The wine shop at Selfridges is a really a nice place to browse around in. It is located at the bottom floor of the iconic department store on Oxford Street, and they actually do not only carry a respectable assortment of wine but also an impressive selection of beer and other spirits. The wine selection is also a very good mix between the big name brands mixed up with some smaller producers to appeal to those who want to try something new. The price level is above the average wine boutique or online store but not so much to prevent me from shopping there. It is however good to have a view what the fair price is as some of the wines are a lot more expensive while others are reasonable priced.
The selection of English sparkling wine is impressive. I have not tried that much of then, mainly due to my suspicion on poor-ish price vs quality ratio, but it has tickled my interest (perhaps I should do a tasting round to get some more insight on the situation). The selection on Champagne is also very nice with some smaller producers represented in addition to the big names. Selfridges has their own private label Champagne from Henri Giraud that I am also aching to try.
The staff are knowledgeable and very service-minded, but if you would like to have a proper chat, I would suggest not visiting on the busiest hours of the weekend. There are also a few tasting machines, not as extensive as the Sampler (review here) or Vagabond Wines (review here) but something to entertain you for a little while. All in all you can have a very nice shopping experience at Selfridges and it is a good combination some other purchasing activities from the luxurious department store. For example, having a few nice tasters of wine and then heading to the shoe department works very well for me (not that well for my wallet).