Guided Tour at G.H. Mumm

While in Reims, we took up the opportunity to do some tours at the big champagne houses. Perhaps if it would not have been a Sunday or we would have had a car, we would have opted for something different; something more personal. However, with the restricted availability we opted for G.H. Mumm. The Gordon Rouge is one of the first champagnes I have tasted and we have rather liked the blanc de blancs, Mumm de Cramant. We also visited Mumm Napa while in California and remember it being, “ahem”, let’s call it a cheerful experience.


We booked the tour a few hours before at our hotel and off we went, secretly hoping that it would be a small group. It was not. However, the experience was quite well organized, so it worked even with the twenty something people. We started off by selecting the type of tasting we wanted to have at the end. There were three options:

  1. Basic glass of Gordon Rouge
  2. A surprise glass with an aroma set.
  3. The “Black and White” experience with two glasses of very different Mumm champagnes to compare different grapes: The Blanc de Blancs and Blanc de Noirs.

We were not that interested in the Gordon Rouge, nor was the surprise option very inviting from a control freak like me. So we chose tasting number three (3). The price was also a nice surprise, 25€ instead of 39€, as our hotel (Mercure Cathedral) had a significant discount for all of the tasting experiences. Sweet!

The tour started off from the cellars from the process steps when the grapes had already been pressed and made into wine. The guide explained the first and second fermentation, mixing of the wines and the removal of the yeast after maturation. She explained the process of quality control and “dressing”, labeling of the bottle. A fairly comprehensive introduction into the making of champagne. To our (mine and Ms) disappointment, we did not see much production equipment, however the guide used the help of pictures and videos to describe these parts. As it was a Sunday we also were not able to see the people at work at the cellars. Next time I will definitely come on a weekday. The tour ended in the tasting room, where our glasses were already being poured. After spending some time in the humid cellar, the glas(ses) of bubbly felt very welcome.

Even though I was not that enthusiastic about the surprise tasting, I was a little bit jealous when I saw what they were having. I guess I just expected the organizer to cheap out, but they had selected a decent bottle, a Vintage Mumm from 2006. They also had a few snacks, and seeing them made me increasingly hungry. The Black and White tasting was of course good, but the blanc de blancs I was already familiar with (review here), so it was more the 100% Pinot Noir that I was curious about (review here).

After the tasting we headed for the shop. This was perhaps the most disappointing part of our tour, the selection was just plain boring. I was hoping to have the opportunity to browse some vintages and perhaps see some rarer bottles, but the “factory shop” was nothing of the like. The selection consisted mainly of the Gordon Rouge and a few other bottles: the 100% Chardonnay and 100% Pinot Noir that we had tasted earlier. Additionally one could buy some Mumm labelled accessories.


Even though the tour was not perfect, it was in line with our expectations. We got what we came for which was to hear more about the producer and see the cellars. So if in Reims, G.H. Mumm is not a bad option for an activity. Kids were also welcome, so it is a great opportunity to have some family fun.

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