LongPlay is a fairly newly opened (opened in dec 2014/jan 2015) cocktail bar on Haji Lane (and having an entrance also on Arab Street) in the Arab district of Singapore. As the name suggests it is celebrating the old vinyl LPs and while I may be a bit too young to fully have lived through that era I still must say I love both the LP as such and the concept. The bar is clearly aimed at young hip crowd and will most likely draw in a mix of hipsters, after workers and expats. When I was there it was however very relaxed and laid back and friendly service so hopefully that will continue as popularity increases.
The bar is a part of the growing empire of restaurateur/hotelier Loh Lik Peng. He already has restaurants/bars such as Esquina, Sorrel, the Library, Bincho and hotels the New Majestic Hotel, Wanderlust and 1929. They also run the Typing Room, Corner Room and Town Hall hotel in London as well as hotels and restaurants in Sydney and Shanghai. It is an ever growing empire but as long as they do things as well as this I am not complaining.
Design wise the premises is a bit tricky as it as a very long and narrow space but they have made remarkably good use of it. There is a bar when entering (if coming from Haji Lane), barely space to walk past before entering the slightly more spacious lounge that has sofas, chairs as well as tables along the wall. The decor is tying into the era of the 1970s but also connecting to the LP with menus in the shape of LPs, round LP-style tables. There are exquisite looking brass mirrors, dark wood furniture, comfortable leather sofas and wooden chairs paired with perfectly fitting lighting as well as light white curtains nicely dividing the space and creating at least an illusion of privacy at some of the tables. The, a little bit rugged style fits the place perfectly. There is of course also a DJ playing LPs and I loved hearing music like David Bowie, the Beatles and Elvis Presley when sitting there sipping my cocktail.
There is a short and well selected cocktail list and there were many ones that peeked my interest. I opted for the cleverly named Marlon Brando with cognac, Stella (of course since it is Brando) beer infusion, orange slices (think end of the Godfather…) and a nice straw with some Godfather branding so most of the ingredients had some connection with Brando or the roles he played. A bit clever and cute and the other cocktails had similar fun aspects to it (eg House of the Raisin Sun with raisin infused tequila and there was also a Fred Astaire cocktail). More importantly than these fun things were that the cocktails were very well-prepared and tasted great.
For those not in the mood for cocktails there was also a good selection of wines by the glass such as two cavas (Torello at 16 SGD and the Noches y Dia at 17 SGD) as well as a Verdejo (white) and a Crianza both priced at 16 SGD per glass. Also very impressed with the commitment to quality in them checking the wine served, discarding the first bottle and opening a new one. Clear they know what they are doing. There are also a number of beers as well as different liquors and a good selection of non-alcoholic beverages and the bartenders will be happy to whip something up for you as well.
They also have a short but well considered food menu with a number of snack sized dishes as well some larger dishes. The standout dishes seemed to be the buttermilk chicken as well as the squid with Harissa dip. I was however also very interested in the mac n cheese well as the hummus with pita. So while it may not be the main reason to visit they do have good food as well. All in all a very welcome addition to the Singapore cocktail scene. What makes it even better was the really good service. The manager, David, made sure all guests were being tended to and he always had time to chat with all the guests so really made people feel welcome so if they keep up that level of service this place will be a huge success.