We have worked all week. Every evening after dinner, we have opened our laptops to work on our new Shopify web shop. It has felt good doing some extra work for the business, as we have admittedly been slacking off lately. Or rather been focusing on tasting wines instead of actively selling them. Today we launched the new website with great pride! Not that it looks as good as many professionally made web shops, however, I consider this quite an achievement as we are complete amateurs in this field. Oh, the possibilities one has today with To honor the launch, we have also added some great new wines to the selection. Continue reading “Wineweek 81:A Fresh New Look”
One of my favorite days of the fall is approaching, the day of our big open house tasting in Stockholm. Our tasting events are a good opportunity to try out our wines before making a purchase decision (who wants to buy a pig in a bag..unless you know it’s Iberico pork). During the event we also have a chance to talk more about the people behind the wines, their production methods and philosophies. We have felt that our open tastings are the key to building a loyal and interested customer base, and we also have a lot of fun in the process. And what’s best, the open house events are always free (yay!). The tasting will take place on the 12th of September between 15:00 and 18:00 (pop by any time you like). If you are interested in joining please send an email to email@example.com, and we will send you the address.
You might recall that we arranged one in May as a kick off for our new Portuguese selection (more about it here). This time focus is naturally on our fall selection of red wines which means that we will be sampling some of the great wines from Quinta do Escudial, Quinta de Saes, as well as one of our new potential producers Almeida Garrett. Bubbly moments will be guaranteed by our trusted cavas from Llagrima d’Or, Rimarts and Cellers Carol Valles. We will hold samples of the rest of the selection under the counter if someone is interested in the other products.
At the tasting we will also be opening our early fall order window. This possibility to top up for long and dark October weekends end on the 20th of September and the wines will be in Stockholm within a week. How exciting is that!!
Our selection is available for browsing on www.thewinecurious.com
In the start of our journey towards being a reputable wine merchant, M and I made a product strategy. We would have wines in our selection that A. we liked to drink ourselves (who else would empty all the leftover stock) and B. would be affordable to a large group of people. Due to the high costs of logistics and taxes, we will never be a cheap shop, but we will offer wines from a reasonable (to our opinion) price range of 100-300 SEK a bottle. So Primus, though it was said to be excellent, was not on the initial list.
However, that was before we actually had the chance to enjoy a full bottle with some winecurious friends. The Primus is something unique and something that I would almost invest a small fortune in, and let me tell you why:
Alvaro Castro the winemaker at Quinta da Pellada has drawn a lot of his inspiration from Cardoso de Vilhena, who for a long time was the head enologist at the Centro de Estudos Vitivinícolas de Nelas (CEN) in the Dão region. Alvaro claims to have learned almost everything from him and the 1964 white wine from Vilhena is the finest wine Alvaro ever tasted. Primus is his attempt to copy that wine.
The wine is an old field blend from a wide range of grapes handpicked from 65 year old vines that have grown on granite soils. The wine has been slowly fermented in oak barrels for two months and then an additional 3 months in old oak barrels being stirred on the lees. Before it is relaesed it spends two years in the bottle.
The blend includes a variety of grapes among them, Cercial, Bical, Verdelho, Málvasia, Terrantez, Cachorrinho, Douradinha and many more. The main grape is, however, called Encruzado, which is undoubtedly the finest white grape variety in Portugal. It is grown maily in the granite hills of Dao in the center of the country and makes rich, full-bodies wines with aromas of lemon, woody herbs and melon (mmm).
The Primus is a rich wine with notes of melon and floral overtones. The taste is slightly oxidized, but in a fresh way, and has hints of dried tropical fruit, like pineapple, pleasant citrus and nice acidity. The mouth feel is full and slightly waxy making Primus an excellent partner with white meats (we ate lightly marinated chicken). Especially M is often not a huge fan of white wines, but the Primus and Encruzado-wines in general are amongst his favorites. This is a wine that will age well up to five or ten years if one can just be patient enough not to drink it.
And coming to the price, we are talking about an average of 35-45€ depending on the year. The quality is a 4.5, but what is the value for money? The price is a bit over my limit for what I have been prepared to pay for white wines before. But what I can see happening is an epiphany. A striking realization that I have not dug in deep enough with white wines to state a roof price. This already happened with bubblies three years back, when I stepped over my 20€ limit and started sinking in to the world of champagnes (and premium cava). Perhaps it is time for me to take that step with white wines.
What do you say? What would be your limit for prices on white wine, and do you believe that a pearl like the Primus would be interesting to the wider public? In Sweden, the price would climb from the levels of Portugal and I doubt we would be able to sell it (if we actually want to make some profit) for less than 400 SEK a bottle. Would you buy six bottles if you would really like it? Help me out! No, help Primus out! And let me know if this wine should make it to the Winecurious selection.
When I started this blog, it was meant to be about the business. The business of selling wine that is (Introduction to the journey here). Along the way I started writing more about other wines and restaurants. I like getting tips about new places, so it was mostly about sharing it with fellow foodies and the wine curious. There is not that much to write about the company to really fill a blog (yet). However, today I would like to move the focus back to the business and write about something exciting, our new selection.
Our business started around one excellent product, the Llagrima d’Or cava. We did our research on the Swedish market and came to the conclusion that this product would fill a gap. A premium cava was not unheard of, however the selection was (and is) weak. The selection may still satisfy the masses, but not the quality conscious consumer who does not want his/her cava pumped up with sugar to hide the compromises made with the production. Small producers are often artists, they make something that they can be proud of and want to have on their own table every weekday and the weekend (in Spain cava is an every day drink). These small producers however do not have the volumes to make it into the shelf’s of (one of) the worlds largest buyer (Systembolaget).
After two years of planning, sampling, paperwork and some personal investment, we have moved forward. Next week our updated web shop will feature five new and exciting producers from Spain and Portugal: Rimarts, Cellers Carol Valles, Antonio Madeira, Quinta do Escudial and Quinta da Pellada. All of our new partners are small, family owned vineyards with a vision and a passion for making honest wines. With honest we mean that the wines have a minimal amount (if any) added sugar, they are mostly produced without any oak (or at least without excessive use of it) and often with as natural processes as possible. The focus is on good ingredients and no compromises on the time or effort that it takes to make the wines. We have visited them all, roamed around their vineyards and spent hours studying their production. Not to mention all the hard work we have done with trying out their wines (*smirk*). So here are a few teasers on our upcoming selection and we will be writing more about each producer the coming weeks.
1. Rimarts is a company owned by two brothers, Richard and Ernest. They have learned the fine art of making cava by following in their father’s footsteps and are today using the same equipment for their production as he did back in the day. When touring the Rimarts cellars, Ernest was joking about all the other kids going out to play football while he and his brother had to sit in with their dad and bottle cava. The Rimarts wines are disgorged by hand and all except for the the 18 month cava (which has a very small dosage) have no sugar added. Our initial selection will feature three different bubblies from them, the Rimarts 18 month (Brut Reserva), 24 month (Reserva Brut Nature) and 40 month (Gran Reserva Brut Nature) cavas.
2. When we pulled into the drive way of Cellers Carol Valles, we felt like we were entering someones home. That’s because we were. Joan Carol greeted us with the family dog and a boy from the neighboring house to translate from Catalan to English. He had fit a very impressive production line in the cellar of his family home and greeted visitors in a small tasting house next to the living quarters. He told us that most of his cava is sold at that property with hundreds of locals stopping by every now and then to fill up their cellars. He houses an impressive selection where even the entry level wine is a Reserva Brut Nature. Our selection for the summer will include the Parellada i Faura (Reserva Brut Nature, the Guillem Carol Extra Brut and Brut Nature (Gran Reservas) and the Guillem Carol Gran Reserva Barrica (a cava with a light oaky flavor).
3. A Frenchman with a Portuguese descent Antonio Madeira is the rising star of Dão. He currently sells just one wine (more are coming) and he makes it well with natural techniques (no additives or pesticides). Antonio has a vision, he wants to bring out the terroir in his wine and he seeks out old vines to do this in the best manner. Our selection will feature, surprise surprise, his best (and only) wine, a light and sophisticated red made from old vine. As with many older vineyards in Portugal, there is an abundance of grape varieties growing in the field so the exact number of grape varieties is not easy to get to.
4. Feeling that there was something missing from the market, Quinta do Escudial is producer making solely no-oak wines. It is a family business to the core. The wine is made by the father of the family, the finances are handled by his wife and sales by their son. Our selection will be featuring their Branco (white), Tinto (red) and the Vinhas Velhas (old vine red). When we visited them we sampled the full range of wines and these are truly extraordinary wines that really proves that it is not necessary to use oak to make fine Portuguese wines. These wines are really nice in the way that they are all great on their own as well as with food.
5. Alvaro Castro, the owner of Quinta da Pellada is ‘The’ winemaker who brought Dão back on the wine-map. Originally a civil engineer he inherited his family’s vineyards in the 1980s and changed profession awakening a family tradition that had been dormant for a generation. Today his daughter Maria is also very much active in the business and she will ensure to carry the family tradition on. Our selection will be featuring wines from the vineyard the family lives on, Quinta de Saes. We will have the Saes Red, The Quinta de Saes Rose (for the summer) and the Encruzado White. They also have several other brands and we hope to expand our cooperation with them in the future as their high-end wines really deserve an audiance and once tasted it is difficult to not just want more of them.
All in all, we are increasing our selection from two excellent wines to 17: nine cavas, five reds, two whites and one rose. Some wines are available in very limited quantities (due to the small production) so orders will be processed in the order they come in.
All in all, I think we have managed to create a good selection. We have a working supply chain, a logo, website and enough samples. What you can really see is that this company has been put together by two procurement professionals, with a high emphasis on the back end of the supply chain, contracts and working partners; and an entertaining lack of focus on sales. So now we are really stepping out of our comfort zone and introducing to the world what we have done. We are hoping that good quality will sell it’s self, and in time our customers will learn to trust our judgement.
However, this will not come free and to give it a push we are arranging an open house tasting next week Saturday in Stockholm to introduce our wines. In case you are interested in joining, then send us a message to firstname.lastname@example.org. This will be the best sales period (yet) for our company yet, and I am looking forward to all of the feedback people can give us about our new selection.
If you don’t count Monday, this has been a pretty quiet wine-week, at least when it comes to drinking wine. Perhaps we overdosed, in terms of tasting not drinking, in Paris and Reims, and this weekend we have just had a few glasses. However, I still have a lot to share with you from last Sunday in Reims and also some news regarding our company.
As Paris seemed to quiet down for the Sunday, we headed to Reims a day before the Terres & Vins event. A few big champagne houses had their doors open and we decided to take a tour or two, just to see how a big producer is organized, and well, to taste a few glasses of champagne. We basically had three, decent ones, to choose from: G.H. Mumm, Tattinger and Vranken Pommery. As Pommery charged close to 70€ for their tours with any decent tasting options, we opted for Mumm, one of my old favorites. Luckily our hotel Mercure also had a nice discount for the tours, so we got a significant reduction for the Blanc & Noir experience which was a tour through the cellars and a tasting of two champagnes: the blanc de blancs and blanc de noirs (25€ per person). We were already familiar with Mumm de Cramant, the 100% Chardonnay champagne (review here), so our expectations were high.
After touring at Mumm, we walked around in Reims admiring all the beautiful champagne houses and headed for afternoon bubbly at Les Crayeres, a beautiful mansion hotel with supposedly a great champagne bar. We had heard some good things, but after the disappointment of the much hyped about Bar 8 (Wineweek 22) we were cautious with our expectation. However, Les Crayeres did not let us down. The bar was absolutely beautiful with a lot of light and plush sofas. We had our drinks in the garden, which was like a scene from a movie with an international and happy crowd sipping wine. Les Crayeres also has a two Michelin star restaurant, which was to our disappointment fully booked (we tried making reservations earlier in the week). To compensate, we had to go to the town three star instead.
Sunday evening we headed to L’Assiette Champenoise, the three star restaurant of Arnaud Lallement. We don’t go to such extravagant places that often, but I have visited a few three star restaurants before this one. It is always a small investment to eat in such a place, but you pay not only for great food, but an experience. I will write more about the the restaurant later, but to describe the evening with a few words, the service was not as impressive as I have seen at many other starred (especially three starred) restaurants. Perhaps it was speaking English that made some of the staff uncomfortable. However it was nothing to really complain about and the food was out of this world.
That is about it regarding Reims, and now to some good news regarding our company. We will be taking in at least four new producers this spring: Rimarts (Cava), Quinta do Escudial (red and white), Antonio Madeira (red) and Quinta da Pellada (red, rosé and white). Orders to our Danish warehouse have been made and we will open for orders of these in mid May. This is a perfect time to stock up on wines to enjoy over summer vacation. We are also waiting for order confirmation from a fifth producer, but more about that when we have some certainty. It feels wonderful to be able to extend our selection. Of course we will also continue to have our trusted Llagrima d’Or and Peret Fuster wines for sale.
There is no doubt in my mind that Álvaro Castro is one of the top wine makers in Portugal. He makes an impressive range of wines in his different Quintas in the Dão region.
Alvaro de Castro is an engineer who inherited the vineyards in 1980. At that time he decided to dedicate himself fully to the wine business and restore the family tradition of producing wines. His first vintage was produced in 1989. Today he also works closely with his daughter Maria Castro.
I am sometimes struggling to grasp the range of wines that Alvaro produces. He has two main brands and that are Quinta da Saes and Quinta da Pellada but also a large variety of special projects like Carousel, Primus, PAPE, Doda (in cooperation with Dirk Niepoort) as well as his entry level wines under the Saes name. Wine production has ancient roots at Quinta de Saes. There are even records from 1527 of tax paid in wine from the Quinta and the Quinta as such dates back at least to 1258 when the earliest references of it can be found.
The vines at the different vineyards range in age from a few years up to 65 years old. As it is in Dão there is no surprise that it is planted in the hills, the average altitude is around 550 meters. The area is close to highest mountain range of Portugal and the national park of Serra d’Estrela and it also means that the vineyards are not planted in the regular pine tree surrounded clearings. The total area amounts to more than 60 hectares. The soil is granite with rows of sand and clay. They have more than 30 varietals planted but some of the bigger ones are Alfrocheiro, Cercial, Encruzado, Jaen , Tinta Roriz and Touriga Nacional
I struggled a bit to find the place as there are no real signs for it once reaching the approximate location given by the GPS. I did however by chance see something that looked like some wine barrels and decided to turn into the yard there and luckily it was enough. I was greeted by Álvaro’s daughter Maria (and the three friendly dogs following her) so I knew I was in the right place. She informed me that most people need to ask for directions in the little village close by.
Maria told me to leave my little Citroen behind as it would not be able to easily drive where we were going. We were heading up to the Quinta da Pellada and for that we need the 4-wheel drive of the old Toyota Jeep. So we all, the dogs included, jumped in and headed up in the hills. In addition to producing great grapes Quinta da Pellada also has some wonderful views and a grand old building that they are in the process of restoring. It was partially destroyed during the civil war but is now looking very nice. It is not entirely restored but already looks fantastic.
We also drove down to Saes and had a look at some of the newer vines that they are planting. I am certain that there are many more exciting things coming in the future this producer.
We then returned to the winery to sample some wines. I also had the pleasure of meeting Antonio Madeira, another wine maker, more on him and his wines to come in future posts. It was lovely to sit down inside by the fire place, protected from the slightly cold winds, and sample some of these great wines.
The wines we sampled were:
Quinta de Saes white 2014: Citrus and melon aromas. The palate is fresh and crisp with mineral and a hint of spice. Rating 3.
Quinta de Saes rosé 2014: Fresh with notes red fruit. On the palate is fresh with hints of fruit and a nice acidity. Not a bad wine but just not a great one. Rating 2.5
Quinta de Saes red 2012: A blend of Tinta Roriz, Jaen, Alfrocheiro and Touriga Nacional. It is a young wine, dark ruby colored. Nice earthy aroma mixed with ripe berries. Balanced with a lot of fruit. At this price level an excellent wine. Rating 3.5.
Quinta de Saes Reserva Encruzado 2013: This a 100% Encruzado wine. Very nice touch of spice and fresh fruits, green melon and apple. Very nice and crisp acidity. Rating 3.5.
Quinta de Saes Reserva red 2012: Blend of old vines (up to 40 varieties) Dark and sweet fruits in the nose. The flavor has a mix of spiciness and sweet fruits. Nice balance and structure, long finish. Very nice wine. Rating 4
Quinta da Pellada white Primus 2012: Made from old vines so the percentages of grapes are not certain but there is Encruzada, Bical, Terrantez, Verdelho and more in there (I believe Maria mentioned it was 35-40 varieties). The nose has lovely mineral, melon and citrus and it has a lovely creamy mouth feel, crispy and mineral on the palate. It somehow remains light while being concentrated in flavor. Lovely now but should age very well. This could very well be one of my favorite whites ever. Rating 5.
Quinta da Pellada Red 2003: Deep red color. The aroma is a mix of dark cherries and plum with some ripe fruits. Herbal and black cherries gives the wine a wonderfully concentrated mouth feel. Rating: 4.5
I also later sampled the Carroucel but will be a separate review on that. All in all a lovely visit and I do hope we can find someway to work together as they produce some excellent wines.